Tesoro is a non-profit organization that partners with Potter’s House Association International in Guatemala City, Guatemala to offer weeklong interprofessional rehabilitation service projects to people without access to physical therapy, occupational therapy, and speech therapy.
The Tesoro organization is rapidly growing and gaining more attention, but had little to no brand identity or visual appeal. The goal of the project was to give Tesoro a lasting identity that could sustain through the expected growth of the organization. Which is expected to eventually reach outside of Guatemala.
Tesoro was looking for a logo that is simple, but noticeable. A logo that could grow with the company and wouldn’t tie them down or corner them into a specific area.