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I joined One Tap Away in March 2026 to help evolve a fast-growing laundry app into a product ready for millions of users, improving the core experience, introducing new revenue streams, and scaling the systems behind it.
Product growth in first 6 months
Company-wide growth during my first six months at One Tap Away.
200K 
2M+
The Mandate
Designing for
what’s next.
Two hundred thousand monthly users validated the product. Two million is the target, and every decision from here has to hold up at that scale.
The Challenge
Growth was exposing
the cracks.
OTA had proven product-market fit. The next challenge was preparing the product and supporting systems for significantly more users, partners, and use cases, without slowing the team’s momentum.
UX debt
Inconsistent patterns and complex flows.
Accessibility gaps
Needed WCAG alignment for academic & enterprise contracts.
Scalability limitations
Existing experiences weren’t built for rapid growth.
Support tool limitations
Internal tools hadn’t evolved with the app.
Key Areas of Impact
From experience to
ecosystem.
01
Accessibility
WCAG alignment and inclusive design.
02
Core experience
Simpler, more intuitive flows for a broader audience.
03
Support systems
A redesigned portal built for speed and consistency.
04
New revenue
Subscriptions, rewards, and expanded offerings.
Accessibility
A more inclusive experience
for everyone.
I brought key experiences toward WCAG alignment, including contrast, dynamic type, screen-reader support and accessible component behavior.
Core Experience
Simplifying the core experience.
As OTA expanded to a broader audience, I reduced complexity across critical flows, clarified interactions, and designed for users with varying levels of technical comfort.
Homepage
Support Systems
The other side of the
customer experience.
I redesigned the support portal to help agents resolve customer issues faster, reduce friction, and create greater consistency between the support experience and the consumer app.
Interactive PrototypeNew Revenue
A new way to keep
laundry simple.
I led the design of OTA’s subscription experience from end to end, including onboarding, account management, usage states, and edge cases like past due, cancellation and resubscription.
The Impact
A stronger foundation
for what’s next.
In my first six months, my focus shifted OTA from solving individual UX problems toward building systems that could support continued growth, from subscriptions and accessibility to customer support tooling and the core app experience.
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