The ESV conference has been around for almost fifty years. There is no consistent brand voice. Every new conference is very poorly designed and promoted, for how large and well known the conference is.
The objective is to rebrand the 2019 ESV conference. Doing this by first creating a logo that the conference can stand behind for years to come, giving it a consistent identity to build from in the future. Using the logo to then rebrand the 2019 conference, integrating a new design direction through new color scheme, web design, promotional materials, and other visual aspects of the conference.