Bluedge Fitness is a 24 hour gym in Kyle Tx. The gym, as big and well known as it is, had very little to no web presence. The site that the gym did have was not engaging at all and pushed no brand identity. The goal for the new site was to bring viewers and keep them engaged through design and layout. Enough so to submit forms for more information, creating a point of sale for the gym. Also to define a brand identity that can be incorporated through social media, and give the gym a foundation to grow web presence.